By the time buyers search,
the shortlist is already written.
We write you onto it. Unforgettable B2B ads — and the media that puts them where your buyers are. One system — the creative is funded by your media spend.
Watch the sizzle · 60 seconds
The Forgetting Tax
You’re already paying it.
Sometime this quarter, a buyer hit the problem you solve — and called the competitor they remembered. That deal never touched your funnel. The Forgetting Tax holds you back from the at-bats you would have closed.
The industry can’t fix it: one agency makes the ads, another buys the media, nobody owns being remembered — and nothing compounds.
~5%
of your buyers are in-market right now
The 95:5 rule — Ehrenberg-Bass Institute~90%
choose from the shortlist they had on day one
Bain & Company, Harvard Business Review, 2022One System, Two Engines
Attention is rented.
Memory is owned.
A creative shop and a media agency, built as one system with one, aligned incentive: make you the first name buyers think of. And the kicker—every campaign compounds the next.
Creative Engine
Produces fun, high-production campaigns built around your buyer’s problems.
Media Engine
Plans, buys, measures, and attributes the media that reaches your exact buyers.
Advertising System
Writes you onto the day-one shortlist — before buyers ever search.
The Work
This is what unforgettable looks like.
- Second campaign
A twelve-year-old runs staff in four countries.
Conversions doubled after launch 2025 Demandy Award
- Second campaign
A recovery center profits off recruiters’ fixable chaos.
Best year in company history for pipeline Sam Kuehnle, VP Marketing, Loxo
- Award-winning
A courtroom prosecutes crimes of lazy sales outreach.
- Award-winning
Satan takes credit for inventing security questionnaires.
- Award-winning
The company’s tech stack is literally Frankenstein’s monster.
Dragging a contract physically rearranges the people signing it.
- Award-winning
A medieval king struggles to hire an app engineer.
- Award-winning
Buyers confront suppliers on a trashy daytime talk show.
- Award-winning
A wise purple squirrel judges your unicorn hires.
- Award-winning
A wise purple squirrel fixes your staffing budget.
- Award-winning
An ingestion room fills with literal, useless logs.
- Award-winning
The quarterly marketing brainstorm is literally a cult.
- Award-winning
A museum tour of businesses that refused to evolve.
A warehouse hires a Sherpa for big-and-bulky shipping.
The legacy system is a squatter on the couch.
A couple parents their document platform like a newborn.
An infomercial duo slaps enterprise security together. Literally.
The new SOC hire meets the eyeball-monitoring chair.
Kidnappers demand backups nobody can actually access.
A detective’s conspiracy wall solves fleet incidents too late.
A back-alley speakeasy only admits devs who ship.
A mystical shop sells marketers snake-oil engagement shortcuts.
Stored belongings gush about their five-star living situation.
Santa’s IT infrastructure can’t handle modern Christmas lists.
An office where “outsourcing” gets bleeped like profanity.
Detectives investigate small businesses tracking customers with shoeboxes.
A clinic fights paperwork with wheelbarrows and vending trays.
Corporate’s mileage-tracking rigs get increasingly unhinged.
A nonprofit hires a teen telepath to boost donations.
A support group for salespeople who’ve been ghosted.
Hunting an elusive alien? Loxo has his email.
Recruiters hunt Bigfoot: one has Loxo, one doesn’t.
The Numbers
Great alone. Exceptional together.
Video Brothers
Makes the ads
-
Doubled
RemoFirst conversions after launch
2025 Demandy Award winner -
Record
Marketing-sourced deals in a single month
RemoFirst campaign — June 2025 -
46%
More handraisers, quarter over quarter
Loxo’s campaign — HubSpot case study -
21%
Pipeline growth
Loxo’s campaign — HubSpot case study
Elite Media Group
Serves the ads
-
39.5x
Return on ad spend
Across EMG’s client base — July 2026 -
96%
Cost-per-acquisition reduction
Across EMG’s client base — July 2026 -
95%
Client retention
Across EMG’s client base — July 2026 -
$266M
Revenue driven
Across EMG’s client base — July 2026
The Clients
Not our words.
Results
“We had our best year in company history… so let’s gooooooooo!”
“We had our best year in company history for pipeline generation… so let’s gooooooooo!”
Sam Kuehnle
Vice President of Marketing, Loxo
Process
“They guided us seamlessly through the creative process… and exceeded our expectations.”
“We thoroughly enjoyed every stage of our collaborative experience with Video Brothers. Chandler Quintin, Dan Sullivan, and team took the time to understand our brand and goals. They guided us seamlessly through the creative process, thoughtfully incorporated our feedback and design requests, and delivered captivating and impactful video content that exceeded our expectations. They even introduced us to a fantastic agency to help amplify and maximize the value of our new assets. I highly recommend Video Brothers to any marketing team looking to elevate their strategy with video advertising and work with a production team that knows how to grab attention and engage audiences.”
Leslie Reynolds
Sr Director of Global Marketing, Act!
Creative
“These are awesome… They are SO fun and they stand out like crazy.”
“Thanks so much! These are awesome and we are super excited to show these to our prospects! They are SO fun and they stand out like crazy.”
Divash Basnet
VP of Growth Marketing, Cardata
Creative
“I loved working with the Video Brothers… and love the outcome even more!”
“I loved working with the Video Brothers through their process and love the outcome even more!”
Nick Black
CEO & CoFounder, GoodUnited
Process
“[Video Brothers] set an example in terms of what we expect from vendors.”
“[Video Brothers] set an example in terms of what we expect from vendors; from their ability to guide us through this process to their excellent management of a project on a tight timeline.”
Emma Anson
Brand & Creative Project Manager, DocuSign
Creative
“They made us look so good we almost felt guilty… almost. Your ads deserve a glow-up!”
“Video Brothers are the real deal. We worked with them, and they made us look so good we almost felt guilty… almost. Stop scrolling and call them. Your ads deserve a glow-up!”
Pierre-Antoine Tricen
VP of Marketing, AbbaDox
Process
“Thanks to you and the team for helping us refine the concept and bring the idea to life.”
“Thanks to you and the team for helping us refine the concept and bring the idea to life. This is an exciting step forward for the marketing function at SHI and we are grateful for your partnership. Onwards!”
Matt Fisher
VP of Marketing, SHI
Creative Recommend
“The final product exceeded my expectations, and I highly recommend Video Brothers…”
“The final product exceeded my expectations, and I highly recommend Video Brothers to anyone who wants to stand out from their competitors and create a compelling and memorable marketing strategy!”
Jennifer Sonntag
Sr Acquisition Marketing Manager, Act!
Creative
“I did not expect that value-add from this partnership… that’s like invaluable.”
“I just want to say that was incredible, Dan. I did not expect to get that value-add from this partnership. But what you just presented, that’s like invaluable.” — “Yeah, this is beyond what any creative agency has done for us in the past.”
Results
“700K+ video views, 3M+ impressions, and record-breaking deals in June.”
“45+ days ago, we launched our Employ Without Borders brand ad campaign. So far? That translated into 700K+ video views, 3M+ impressions, and record-breaking marketing-sourced deals in June (a typically slower month!).”
Todd Kunsman
Head of Content & Brand, RemoFirst
Results
“We had our best month ever by a lot last month… probably 20% higher than any other month.”
“We had our best month ever by a lot last month, so it was, like, probably 20% higher than any other month we’d had in terms of leads generated.”
Angelica Krauss Jarmel
VP of Marketing, RemoFirst
Process
“I can’t think of anything that could have gone better. It was a great process.”
“I can’t think of anything that could have gone better. It was a great process. I was so pleased with the concepts delivered. They were so fun. And there was a wide range for us to choose from. It was difficult to make a decision, which I think is a huge compliment, it wasn’t like there was one that was good and the rest were crap. They were all really good. And we had a lot of fun with it. I love that.”
Amy Glass
VP of Marketing & Comms, MediQuant
De-risking
“You took the risk out of it… and then you can invest the big dollars in getting it done.”
“I think one of our biggest fears as marketers is that we jump into this huge engagement and then the ideas that we get are crap. That’s happened to me, and you’re already committed: you’ve got basically no recourse and you end up in this spiral of trying to get a company who maybe doesn’t even have it in them to do the work that you need to try to produce something that is creative and differentiating and hits the mark. And so you took the risk out of it by saying, let’s get that first part done and get your confidence that we can really do this, that we got the concept, and then you can invest the big dollars in getting it done. And that was the biggest help.”
Amy Glass
VP of Marketing & Comms, MediQuant
Results De-risking
“Our product has taken so many pivots in the last year, except this campaign is still good to go.”
“Our product has taken so many pivots in the last year, except this campaign is still good to go. So that’s due to you guys in your crazy process. ‘This campaign’s great, how?’ ‘That’s why we went through the exercises with Video Brothers, they’ve done this a few times!’ So that’s my biggest point for you guys and in any other marketing, evergreen marketing. Particularly for tech, that’s insane. I think we’re going to have some fun with it. The frugality, the economics of all of it, that was a big thing for me. But on top of that, hitting the pain point, it was brilliant and very appreciative. The product itself… love it! Thanks to you guys for those minor tweaks, I can’t think of anything that could’ve gone better because you guys were right about everything.”
Kelly Cerny
Marketing Director, Secure Passage
Process
“I really enjoyed the fact that you had a process… it really meant a lot to us.”
“I really enjoyed this process. I really enjoyed the fact that you had a process, that it wasn’t just the start of an idea, and then I turned around, and all of a sudden you have this finished product. Thank you for a process that included us throughout the journey, it really meant a lot to us.”
Charles Verhey
Marketing Director, Foxit
Process
“I think the process was really smooth… I’m really excited about the final product.”
“I think the process was really smooth. Having the visual examples of your previous work, also giving reference points of what it should look like at each stage was really helpful, and walking us through the process. I’m really excited about the final product.”
Megan Wahl
Brand Manager, Foxit
Process
“I was always appreciative of how transparent you guys were… happy with the output.”
“I was always appreciative of how transparent you guys were. I think we knew exactly what we were getting into working with you guys, seeing the other videos ahead of time and knowing the path we were headed down. I always enjoyed attending the calls, which is not something I can say with a lot of vendors, even the ones we partner really closely with and are really great people, sometimes those calls drag on. So it’s a totally exciting, creative process to work with you guys. And I’m happy with the output, too. The cool thing for us on the measurement side is we’re going to have very clear visibility, obviously, within the platforms on how these are performing. We have a unique landing page that we’ve created that further extends the campaign and uses the same imagery that you guys provided us and makes, I think, a really nice connection from the ads that you just saw into how it relates to our business. I’m excited to see how this does.”
Kyle Curry
Director, International Campaigns, Foxit
Process
“I’ve been through a million rebrands, and they are all a slog… Very, very well done.”
“You guys just roll! The project management, your philosophies and approaches to that, just, award-winning. I’ve been through a million rebrands, and they are all a slog. I’ve only had one rebrand experience where I feel very similarly about the project management of all of this. Very, very well done.”
Sandra Rand
VP of B2B Marketing, Spreetail
Process
“The project management and expectation setting was 10 out of 10.”
“The project management and expectation setting was 10 out of 10. I never had to be like ‘What are they working on? What’s happening? Where are we with this?’ You guys were really prescriptive as far as what you needed from me and vice versa, you set the expectation very clearly on deliveries or when you needed more time. And that was fine, wiggle room is expected in this kind of thing. I didn’t feel like I didn’t know what was going on or I didn’t know what I was doing. So I appreciate that we had enough of a discussion up front that you knew what our goals were. I’m so grateful that you were great on the feedback loop, I didn’t feel like our feedback ever threw you guys off. Review calls after each deliverable helped hold someone like me, who is like the conduit here, accountable to a timeline. It just keeps the project moving. And A+ on getting the deliverable along with the video walkthrough, those are so critical because, contextually, you can over-explain something that on paper might not translate the same.”
Sandra Rand
VP of B2B Marketing, Spreetail
Recommend
“I would 100% recommend Video Brothers and already have.”
“I would 100% recommend Video Brothers and already have. I’m in multiple marketing leadership groups, and when people ask about partners to help create high production value media, I have recommended Video Brothers.”
Dan Malgran
VP of Marketing, Steno
We invest in the creative.
You bring the media.
Creative usually eats the budget media needs — or media runs work nobody remembers. So we changed the math: for qualified partners, full live-action production is included.
Your media investment — and the appetite to challenge the status quo.
Strategy, scripts, live-action production, media planning and buying, and measurement tied to pipeline.
Set your media budget & flight duration.
The short version: invest seriously in media, over a flight long enough to compound, and we invest in the creative. If you’re not there yet, we offer a la carte options for creative development, productions, and media plans.
We invest in even more unforgettable creative.
Depending on the Media Plan, multiple live-action productions are included. You bring the media; we bring everything that makes it unforgettable.
- Media audit and GTM plan
- Campaign directions & scripts
- Multiple live-action productions
- Attribution tied to pipeline
We invest in the creative.
At this level, a full live-action production is included. You bring the media; we bring everything that makes it unforgettable.
- Media audit and GTM plan
- Campaign directions & scripts
- Live-action production
- Attribution tied to pipeline
Close. Worth a conversation.
We can probably make this work. Two things would need to be true.
- A longer flight, so the campaign has time to compound.
- A tighter scope — fewer spots, shot in one go.
Explore a one-off engagement.
You’re not at the media commitment required; however, we do offer a la carte options for:
- Creative development
- Full productions
- Media plans
Who This Is For
B2B companies in competitive categories where being remembered wins deals — with a proven product and a meaningful media investment, or the headroom to build one.
Comparison
The difference is the seam.
| One system. One partner. | Separate creative & media partners | |
|---|---|---|
| Accountability | One team owns the outcome. | Creative blames the media. Media blames the creative. |
| What each campaign leaves behind | Data to double down on for the next one. | Learnings, stranded in two different decks. |
| Being remembered | The whole brief. It’s why we exist. | Nobody’s job, so nobody does it. |
| Measurement | Tied to pipeline, measured to the lead. | Two dashboards that don’t talk. |
| Month eight | The campaign is still running, still learning. | A new concept, from scratch, again. |
There are great creative shops and great media agencies. The problem isn’t the people — it’s the seam between them, and you’re the one standing in it.
Answered before you ask.
Anything that isn’t here, ask on a discovery call. We answer the awkward ones too.
The Creative
What’s actually in an Ad Suite?#
One campaign, four spots, and the photography to carry it — 75 seconds of live-action, built as a system rather than one video chopped up:
- A 30-second Hero — the Super Bowl spot. It stages the problem your buyers live with and casts your brand as the way out.
- Three 15-second Pillars, each aimed at a different pain point.
- Stills from set — on-brand photography for everywhere else your brand shows up.
Once media runs, we track which Pillars pull hardest, so the next round is informed, not guessed.
How long does it take, start to finish?#
About 12–14 weeks. AdSpark — creative development and the media plan, built side by side — takes six; by the end your scripts are locked and your lookbook approved. Then roughly four weeks of pre-production, the shoot, and three to four of post. The biggest lever on speed is your side of the table: how fast feedback comes back.
What if we don’t love the creative direction?#
Then we’re not done with creative development. Nothing moves to pre-production until everyone has signed off — by shoot day, everyone knows exactly what we’re making and why. Nobody has ever reached production surprised, and that’s the point of the process.
How many rounds of revisions do we get?#
Directions get picked; scripts get revised. Campaign directions are deliberately open — you’re choosing a path, not editing one. Scripting is where the rounds happen: typically two or three, and we keep going until it’s right. Most scripts lock on the second.
Who owns the footage, and how long can we use it?#
You do — everything we make is yours. Talent agreements are pre-negotiated so renewing past two years is easy and affordable. Plenty of clients do; some start their second campaign before the first year is out.
What do you actually need from us to kick this off?#
About thirty minutes: a questionnaire on your brand, your audience, and the problem you solve. We keep intake tight on purpose — we need the problem, not the product manual. Then a kickoff call, and campaign directions in front of you within about a week.
Can you just make us an explainer/product video?#
Yes — we’ve made plenty of them over the years. But we’ve found awareness advertising is what does the real damage, so the system starts at the top of the funnel: ads that put you in buyers’ memory before they’re shopping. Once that’s live, we can build the mid- and bottom-funnel assets — explainers, product videos — that catch buyers on the way down. Those sit outside the media-funded creative, so they’re scoped separately. And they’ll work harder for it: buyers arrive already understanding the problem you solve.
The Media
Where can our ads actually run?#
CTV, digital video, display, paid social, search, audio, and out-of-home. We’re platform-agnostic — the mix is built around your audience and objectives, not a preferred vendor. Most plans come in two shapes: one that works the whole funnel, one aimed purely at awareness.
How do you know where our audience actually spends time?#
Your buyers are somewhere — finding them is the job. We start with first- and third-party data: behavior, purchase signals, search activity, location. That tells us who is most likely to drive growth, and where they actually spend time. Niche is a strength here: the tighter the audience, the more the ads feel made just for them.
How do you decide where to spend the media budget?#
Every dollar needs a job. The mix is built around your audience, objectives, and budget — then we keep shifting spend toward whatever is delivering.
How much media budget do we need to get started?#
The floor is $300,000 in media — that’s what qualifies the free-creative model. Below it, we’re probably not the right fit. Above it, there’s no one-size number: we build the recommendation around your goals, audience, and market — enough reach, frequency, and data to make the campaign work. Most clients end up in seven figures, because that’s the level that outruns competitors.
How do you measure whether the campaign is actually working?#
We look past impressions and clicks. Measurement is built around outcomes — awareness, engagement, site activity, leads, sales — so you can see what the media is actually contributing.
What happens once the campaign is live?#
It never gets set and forgotten. We monitor, optimize audiences and spend, and feed what we learn back into both the media and the creative. That includes the ads themselves — adjusting graphics and headlines, or creating new material to lean into what’s landing with your buyers. The campaign gets smarter the longer it runs.
The System
How does “free creative” actually work?#
It’s a bet, not a gift. Most brands underinvest in creative, the media underperforms, and the budget gets spent anyway with nothing to show for it. We flip that: we fund the best ads we can make, pair them with media that’s managed and measured, and amortize the creative cost over the life of the relationship. Better creative drives better results — and when results keep beating expectations, nobody leaves. That’s the model working.
What’s the minimum commitment?#
$300,000 in media. It’s a threshold, not a lump sum — what matters is pacing it fast enough to be commercially viable, not hitting a calendar date. We lay out your plan and pacing options at the end of creative development, so you see the full commitment before you decide anything. Most clients end up in seven figures — and the spend compounds, because people remember the ads.
Do we have to sign a full year?#
No — there’s no 12-month lock-in. You’re committing to an initial budget that typically plays out over several months, paced to be commercially viable. The specific timeline is in your media plan before you sign anything.
If we don’t continue with the media partner, do we keep the ads?#
You can. Leave before we’ve recouped the creative investment and there’s a rectification cost tied to what’s left of your commitment; after that, run the ads with any media partner under a simple licensing agreement. Not a trap — but not a loophole for free production either. The model works when the relationship runs its course, or the exit accounts for the cost.
Who does what — creative vs. media?#
Video Brothers owns everything creative: development, production, post, delivery. Our premier media partner, Elite Media Group, owns everything media: planning, buying, measurement, attribution, optimization. It works because the data moves both ways — media performance shapes the next round of creative, so both teams work from the same information instead of guessing separately.
Is this a real, scalable operation?#
The model comes from producing LEGO’s first live-action series, Rebrickulous. The core team is deliberately small — directors, creative directors, strategists, writers, post — and we crew productions with the same crew we’ve used for the last several years. That’s 40-plus campaigns at portfolio quality in under two years. On the media side, Elite Media Group brings a 70-plus-person agency working globally. Bigger teams don’t make better work; the right team does.
What does the traditional paid path cost, without the free-ads structure?#
An Ad Suite runs $75,000–$100,000 all-in, in two parts: $10,000–$12,500 for AdSpark — creative development plus your media plan, credited toward the total — and the rest for production through delivery, photo shoot included. Same end product either way; the difference is whether you fund it directly or through the media commitment.
Big ideas are worth a chat.
Talk to one of our Co-Founders to get the full rundown of the Video Brothers Advertising System. No selling, no pressure. We take on two new partners a month; if it isn’t a fit, we’ll say so.
Talk to a human