# freeB2Bads.com - Video Brothers x Elite Media Group > B2B advertising that buyers actually remember, plus the media that puts it > in front of them - run as one system. For qualified partners, Video Brothers > invests in the creative: you bring the media budget, the ads are funded out > of it rather than billed on top. ## What this is Most B2B buying starts with a shortlist that was written long before anyone opened a search tab: roughly 5% of buyers are in-market at any moment (the 95:5 rule, Ehrenberg-Bass Institute), and about 90% choose from the shortlist they already had (Bain & Company / Harvard Business Review, 2022). The offer here exists to get a company onto that day-one list. The usual split is a creative shop on one side and a media agency on the other, with nobody accountable for being remembered. Video Brothers (creative) and Elite Media Group (media) run as a single system with one incentive. ## The offer - **Creative is funded by the media budget.** Qualified partners get full live-action production included - strategy, scripts, direction, production, and on-set stills - rather than paying for it as a separate line item. - **The qualifying floor is $300,000 in media.** It is a threshold, not a lump sum; most clients end up in seven figures. Below it, a la carte options exist instead. - **An Ad Suite is one campaign, four spots:** a 30-second Hero and three 15-second Pillars, 75 seconds of live-action total, plus stills from set. - **Timeline is about 12-14 weeks** start to finish, including six weeks of AdSpark (creative development and media plan built side by side). - **Who it fits:** B2B companies in competitive categories with a proven product and a meaningful media investment, or the headroom to build one. ## Who runs it - **Video Brothers** - the creative half; makes the ads. Founded by Brian Bruzzi and Chandler Quintin. The model came out of producing LEGO's first live-action series, Rebrickulous; 40-plus campaigns at portfolio quality in under two years. Won a 2025 Demandy Award (HR Tech Marketing Program of the Year, TechnologyAdvice) with RemoFirst. - **Elite Media Group** - the media half; serves the ads. A 70-plus-person agency working globally, handling planning, buying, measurement and attribution back to pipeline. - Clients include RemoFirst, Loxo, DocuSign, Iterable, Foxit, MediQuant, Cardata, SHI, AbbaDox, Spreetail, Act! and GoodUnited. ## Learn: the argument, page by page Sourced explainers on how B2B advertising works - every stat traced to its original research. Hub: https://freeb2bads.com/learn - [Why B2B needs awareness advertising](https://freeb2bads.com/learn/why-b2b-needs-awareness-advertising): About 95% of your buyers are not in the market today. They will be. Awareness advertising builds your place in their memory before that day comes — because when buyers finally shop, roughly 90% pick from the shortlist they already had in their head. freeB2Bads.com exists to write you onto that list. - [Bottom-funnel is saturated. Escape the crowd or drown in it.](https://freeb2bads.com/learn/bottom-funnel-saturation): Almost every B2B marketing dollar now chases the ~5% of buyers who are in-market. Per The CMO Survey (Fall 2024), 68.8% of budgets go to short-term performance tactics — up from 59.9% a year earlier. More money hunting the same few buyers means rising costs and flat conversion. The escape isn’t a better funnel. It’s being remembered before the funnel. - [Your ad should be about them, not you](https://freeb2bads.com/learn/b2b-ads-about-them-not-you): The best B2B ads are about the viewer’s problem, not the advertiser’s product. Research from CEB and Google found buyers are about 50% more likely to buy when they see personal value in a brand — roughly twice the effect of business value. Emotion builds memory. Feature lists don’t. Video Brothers writes every ad from the buyer’s side of the desk. - [Creative budgets got cut. Media budgets didn’t.](https://freeb2bads.com/learn/creative-budgets-cut-media-budgets): B2B marketing budgets keep shrinking. Gartner says the average fell to 7.7% of company revenue, down from 11% before the pandemic. But paid media’s share of that budget keeps growing. The money to RUN ads is still there. The money to MAKE good ads is what got cut. freeB2Bads.com was built for exactly that gap. - [Not happy with your media company? It’s your content.](https://freeb2bads.com/learn/its-your-content): When a campaign underperforms, B2B companies usually fire the media agency. The research points somewhere else: creative quality drives about 49% of an ad’s sales impact — the single biggest factor, ahead of reach and targeting (NCSolutions). Dull ads need 2 to 2.6 times more media spend to match interesting ones. Media can’t save creative nobody remembers. - [Why media + creative under one roof wins](https://freeb2bads.com/learn/media-and-creative-under-one-roof): In most B2B companies, one agency makes the ads and a different agency runs them. Research across 22,000+ campaigns (Analytic Partners) shows integrated campaigns deliver about 20% more ROI, and roughly 70% of a video ad’s ROI comes down to the creative itself. freeB2Bads.com puts both under one roof: Video Brothers makes the ads, Elite Media Group runs them. - [What great B2B creative costs (and why)](https://freeb2bads.com/learn/what-great-b2b-creative-costs): Market ranges, self-reported by the people doing the selling: most B2B videos run $5,000–$25,000, premium commercial production $50,000–$100,000+, and boutique B2B shops quote anywhere from $30,000 to $500,000+. Almost nobody publishes real numbers. This page does — including exactly what makes the price move. freeB2Bads.com funds full production from the media budget you already have. - [AI content: great for your job, bad for your company](https://freeb2bads.com/learn/ai-generated-ads): AI is a great work tool and a bad face for your brand. Only 7% of consumers trust a brand more for visibly AI-generated content; 31% trust it less (Klaviyo). 78% of consumers say AI makes ads feel less authentic (Harris Poll). AI makes forgettable content cheap — which makes memorable, human creative the scarcest asset in B2B advertising. - [Live-action vs motion graphics vs testimonials vs product videos](https://freeb2bads.com/learn/b2b-video-formats): They’re not competitors. They’re positions on a field. Emotional live-action builds memory with the ~95% of buyers who aren’t in-market yet. Product videos and testimonials convert the few who are. Motion graphics explain what a camera can’t film. The expensive mistake is running one format for every job — usually a bottom-funnel format, aimed at everyone. - [Our creative process: zero surprises](https://freeb2bads.com/learn/zero-surprises-process): Video Brothers takes B2B brands from a 30-minute questionnaire to a library of up to 75 finished ad deliverables through a 10-step process built around one promise: zero surprises. Movie-style 3D previz animatics mean you watch your ads before we shoot them — and we shoot 1:1 to those boards, down to the quarter second. - [Stop asking what the ad costs. Ask what a year on air costs.](https://freeb2bads.com/learn/cost-per-year-on-air): A campaign’s price is a one-time number. Its cost is that number divided by the years it stays on air. Most B2B video is priced to be replaced — reshot every quarter, re-bought every year. Our clients run our ads two years and longer, which means the price falls every year it keeps working. An Ad Suite at $75,000 running two years costs $37,500 a year. The same money spent on quarterly refreshes buys more invoices and worse ads. ## Links - [Main page](https://freeb2bads.com/): the full offer, the work, the numbers, and 20 FAQs - [Elite Media Group](https://elitemedia.group): the media agency's site - [Campaign showcase](https://vimeo.com/showcase/11951982): the work, on Vimeo - [Book a call](https://calendly.com/chandlerquintin/meetandgreet): talk to a co-founder - [Privacy](https://freeb2bads.com/privacy) · [Terms](https://freeb2bads.com/terms)