Ads and media, one team
B2B video marketing agency
A B2B video marketing agency makes video ads and gets them in front of buyers. Most split the job: one shop makes the ad, another buys the media. We do both as one team, paid for out of the media budget you already have, so nobody’s job is to blame the other half.
What a B2B video marketing agency does
Two jobs. Make the ad. Get it seen. Almost every agency in the category does one of them well and subcontracts the other. Here’s the honest version of each.
- The ad. Concept, script, shoot, edit, cutdowns. Ours are funny commercials built around the buyer’s problem, shot with a real crew. That half is on B2B video production.
- The media. Planning, buying, measuring. Where the ad runs, how often, to whom, and what it did. We’re platform-agnostic: connected TV, digital video, paid social, display, search, out-of-home. The mix is built around your buyer, not a preferred vendor.
Why the two halves belong under one roof
When the ad and the media come from different companies, the finger-pointing is built in. The ad shop says the targeting was off. The media shop says the creative was weak. Both send an invoice.
We put both halves on one team with one number to answer for. What every flight teaches goes back into the next ad, and the next ad gets better media because we already know what worked. Creative gets stronger. Media gets smarter. The campaign compounds instead of restarting.
That’s also why the ads can be free. Great ads make media work harder, so we fund the creative and recover it over the life of the relationship. Nobody leaves a campaign that keeps beating its numbers.
Why the ads are funny
Roughly 5% of B2B buyers are in the market at any moment, per Prof. John Dawes at the Ehrenberg-Bass Institute. The other 95% will be, eventually, and when they are, they buy from the names they already remember. Bain and Google found 80 to 90% of buyers have a shortlist before they do any research, and about 90% buy from that list (Harvard Business Review, 2022).
So the job of a B2B ad is to be remembered by people who aren’t shopping yet. Funny does that. A tasteful rectangle about “empowering teams” does not.
What we run
LinkedIn, YouTube, connected TV, digital video and display, paid social and search, planned per campaign. The 30-second hero and the three 15-second pillars run on all of them as they are; the lengths only flex when connected TV isn’t in the plan. Media is planned, bought and measured with Elite Media Group, the media half of the system.
Who this is for
B2B companies with a real media budget who have plateaued in their current channels. The floor for the free model is $300,000 in media. Below that we’re probably not the right fit, and we’ll tell you on the first call. Most clients end up in seven figures, because that’s the level that outruns competitors.
Under the floor, you can still buy the ads outright and run them with any media partner. What it costs has every number.
The work
Loxo’s VP of Marketing, Sam Kuehnle, called their campaign “our best year in company history for pipeline generation.” RemoFirst doubled conversions after launch and won the 2025 Demandy Award for HR Tech Marketing Program of the Year. Both came back for a second campaign.
The full set is on the work page, and the ones we’d put next to anyone’s are on the best B2B video ads.
Frequently asked questions
What’s the difference between a B2B video marketing agency and a video production company?
A production company makes the video and hands you the file. A video marketing agency also gets it in front of buyers and measures what happened. We’re the second kind, and we make the ads ourselves rather than subcontracting them.
Do we have to use your media team?
Only on the free path, where the media budget is what pays for the ads. If you buy the ads outright, run them with anyone.
What does “free” actually mean?
We fund the creative and recover the cost over the life of the media relationship. You commit $300,000 or more in media; we make the ads at no separate charge. Leave early and there’s a cost tied to what’s left of the commitment. Not a trap, not a loophole.
Which channels do you run?
Connected TV, digital video, paid social including LinkedIn, YouTube, display, search and out-of-home. The mix is built per campaign.
How is success measured?
Reach and frequency against your buyer list, engaged traffic, hand-raisers and pipeline, reported per flight. Loxo called their first campaign their best year in company history for pipeline generation.