The Creative
Can you just make us an explainer/product video?
Yes — we’ve made plenty of them over the years. But we’ve found awareness advertising is what does the real damage, so the system starts at the top of the funnel: ads that put you in buyers’ memory before they’re shopping. Once that’s live, we can build the mid- and bottom-funnel assets — explainers, product videos — that catch buyers on the way down. Those sit outside the media-funded creative, so they’re scoped separately. And they’ll work harder for it: buyers arrive already understanding the problem you solve.