How does “free creative” actually work?

It’s a bet, not a gift. Most brands underinvest in creative, the media underperforms, and the budget gets spent anyway with nothing to show for it. We flip that: we fund the best ads we can make, pair them with media that’s managed and measured, and amortize the creative cost over the life of the relationship. Better creative drives better results — and when results keep beating expectations, nobody leaves. That’s the model working.