How long does it take, start to finish?

Ten to 16 weeks, and most land around 13. AdSpark — creative development and the media plan, built side by side — takes six; by the end your scripts are locked and your lookbook approved. Then roughly four weeks of pre-production, the shoot, and three to four of post. The biggest lever on speed is your side of the table: how fast feedback comes back. Rush jobs are possible, rare, and cost a lot more.