The System

Is this a real, scalable operation?

The model comes from producing LEGO’s first live-action series, Rebrickulous. The core team is deliberately small — directors, creative directors, strategists, writers, post — and we crew productions with the same crew we’ve used for the last several years. That’s 40-plus campaigns at portfolio quality in under two years. On the media side, Elite Media Group brings a 70-plus-person agency working globally. Bigger teams don’t make better work; the right team does.

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