Demandbase

Engagement Emporium

Step into the Engagement Emporium, where a mystical shopkeeper sells marketers the shortcuts they came for: a tincture of intent signals, a vial of "engaged accounts," a charm that makes the dashboard go up. None of it works. Demandbase is the real thing behind the snake oil. The spot lets the category's own buzzwords be the villain, which is a safer joke than naming a competitor and a funnier one.

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