DevStats
Do You Flow?
A back-alley speakeasy only admits devs who ship.
Watch the full campaign · 1:15
A back-alley dealer, and he’s picky: he only serves people who have the problem. Devs who can’t get into flow, who lose the afternoon to meetings and context switches, get the product. Then he tries it himself, and floats back down the alley he came from, enlightened. DevStats measures flow so engineering teams can protect it. Engineering-productivity tools are a hard sell to engineers, who hate being measured; the spot sells the feeling of shipping, not the measuring.
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