Event Farm
The COVID Monster
A monster eats every event on the 2020 calendar.
Watch the full campaign · 3:06
Every event marketer in 2020 met the same monster, and it ate the calendar. The spot gives it a costume and lets it stomp through the year's plans, while Event Farm quietly moves the event somewhere the monster can't reach. Humor for a moment nobody found funny, which is why it worked: the audience needed permission to laugh before they could hear the pitch.
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