Futurex

Slap It Together!

An infomercial duo slaps enterprise security together. Literally.

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Enterprise security, sold like a late-night infomercial: two hosts, a countertop, and a product that lets you slap the whole thing together. Literally, with slapping. It's an unhinged format for a serious category, which is exactly why it cuts through: the security buyer has seen a thousand tasteful rectangles about "trust," and zero infomercials. Futurex is the real product underneath the bit.

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