Geotab
The Incident Detective
A detective’s conspiracy wall solves fleet incidents too late.
Watch the full campaign · 1:22
Fleet incidents get solved eventually. The detective has the conspiracy wall, the red string, the coffee, and the answer, three weeks after the truck was already back on the road. Geotab gives the fleet manager the answer while it still matters. The noir format carries the joke; the timing carries the point. Awareness creative for a category that usually advertises with a picture of a truck.
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