Iterable

Ditch the Cult

The quarterly marketing brainstorm has robes, a chant, and a leader who says "engagement" a lot. Nobody has left in years. The spot plays the cult straight, which is what makes it funny, and Iterable is the door out to marketing that runs on data instead of ritual. Awareness work for a crowded category: the buyer laughs first and remembers the name second, which is the correct order.

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