Loxo

Finding the Elusive Bigfoot

Two recruiters hunt Bigfoot. One has Loxo, one doesn't. The one without has a map, a whistle, and a lot of enthusiasm. The one with Loxo has Bigfoot's number and a meeting on the calendar. Same forest, different tool. The campaign's sequel to the alien hunt, and part of a body of work that gave Loxo, in Sam Kuehnle's words, "our best year in company history for pipeline generation."

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